The Cenefōm Brand is Born
Cenefōm 一個國際品牌的誕生
Creating A Successful New Brand for a Successful New Technology
為成功的技術創造一個成功的品牌
A Technology Without a Home
Longtek, the world’s fifth-largest manufacturer of clean room supplies, had developed a proprietary technology for a kind of ultra-clean foam, called PVA. The technology was fantastic and they knew it could sell. The problem for them, however, lay in finding the best way to take this technology to market.
Investing in a Branded Future
Longtek understood the importance of branding as an investment in the future and understood the value that getting branding right could bring to the company as a whole. They decided that the best way to position the new technology in the market would be to create a new brand, and therefore came to DDG because of our proven experience in this area.
Immediate Sales Results
DDG, using a strategic process called “Brand Ideation” created a new brand from scratch, along with a full range of visual elements and practical tools that Longtek could use immediately in trade shows. The results were fantastic: at their first trade show 80% of all sales came from the new Cenefōm brand, clearly demonstrating the value that good branding - thinking before branding - can bring to any organization.
少了門面的專利技術
身為全球第五大無塵用品供應商，龍泰擁有世界級的超潔淨專利技術，在相關產業，尤其是PVA生醫事業，深具市場潛力。為充分發揮該技術的價值，龍泰急需一個能幫助這項技術走入市場的途徑。
投入品牌的決心
龍泰深知投資品牌對企業前景的重要性，以及品牌創造的價值，決定聘請專業顧問來研擬品牌發展策略。憑藉十多年協助發展國際品牌的經驗，DDG雀屏中選，被龍泰賦予重望。
銷售業績立即成長
DDG運用 Brand Ideation(明確找出市場切入點的策略)，從無到有發展出品牌 - Cenefōm，為此建立一套視覺元素與品牌推廣工具，能立刻在商展行銷發揮效益。新品牌初次參展就贏得80%的事業訂單，吸引到印度、中東地區、東南亞等國際買家。龍泰建立了能被看作與全球PVA大廠Merocel同等級的品牌，證明DDG的品牌催生理念 - Think before you brand - 能幫助事業創造更多價值。