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The DDG Team

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Ted Pigott 白泰德

Communications Strategist 策略溝通

Ted Pigott is responsible for much of the creative writing at DDG. He specializes in naming, slogan writing, and creating a host of other copy materials.  An avid reader, he brings a keen eye to editing and proofreading content. He has also published several articles and essays. Ted graduated from DePauw University in the USA with a degree in English Composition.

企業的品牌/產品命名、標語、品牌故事與廣告文案等關鍵溝通,都是白泰德所專精的領域。透過「創意寫作」的價值再造,他為企業所建構的品牌訊息,能有效發動銷售引擎。白泰德於美國的迪堡大學取得英文寫作學位,曾受邀為出版書籍與報章雜誌撰文。