Brand Audit
Companies wishing to understand the strengths and weaknesses of their brand in the marketplace can use a DDG Brand Audit to reveal opportunities for greater profitability.
DDG「品牌審查」將幫助企業洞察自身品牌在市場上的優缺點，從中挖掘更大獲利機會。
A brand audit is an investigation into the current status of a brand, including its position in relation to other brands, how it is perceived by channel partners and customers, and how effectively the brand is being managed by the company.
The brand audit is conducted using a qualitative research methodology combining both internal and external interviews, industry research, and market observation. Conclusions from the audit help a CEO determine how to better focus brand strategy and company resources for improved sales and profits.
DDG has completed brand audits for over 50 clients, including Adata, AG Neovo, Delta, Microlife, Ulead, and others.
「品牌審查」協助企業釐清品牌現況，包括檢視同業品牌定位、通路商與顧客的印象、及品牌經營效度等。
此服務採用內、外部訪談、產業及市場調查等質性研究。其結果報告將協助CEO有效切入品牌策略，調整企業資源分配，進而推動銷售與利潤成長。
超過50家領導企業運用了DDG「品牌審查」，包括威剛(ADATA)、偉聯科技(AG Neovo)、台達(Delta Electronics)、百略(Microlife)、友立(Ulead)等，服務績效廣獲企業主肯定。