Branded Business Audit
Traditional ODM manufacturers wanting to improve own-brand sales can use a DDG Branded Business Audit to assess whether current branding efforts have the systems and support necessary for success.
DDG「 品牌事業審查」協助代工轉品牌的企業，有效評估內部組織是否具備成功品牌的條件，進而支援品牌事業的經營。
A well-run branded business has an extensive “root system” supporting the “visible” brand. A DDG Branded Business Audit is an investigation into the organizational and operational systems — the root systems — that support the brand, as well as the strategies that influence the brand competitiveness.
Conclusions from a Branded Business Audit expose areas where support for branding efforts are weak or deficient. The audit helps management make informed business decisions that lead to improvements in both branded revenues and profitability.
DDG has completed Branded Business Audits for Delta RUBU, Tailift Forklifts, and Microlife, among others.
一個運作良好的品牌事業是建立在內部穩固的「品牌營運系統」，以支援外顯的品牌形象。DDG的「 品牌事業審查」剖析組織與運作體系，即檢視品牌事業的品牌營運系統，挖掘出支援品牌的策略以強化其品牌競爭力。
透過這項服務，企業將發現當前品牌事業發展的軟肋。管理階層也藉此獲得決策依據，有效提升品牌事業的營收與利潤。
DDG的「 品牌事業審查」成功協助台達RUBU(Delta RUBU)、台勵福(Tailift)、百略(Mircrolife)等知名企業發揮品牌事業的優勢。