Corporate Communications Audit
B2B businesses wishing to improve the effectiveness of their corporate communications can leverage a DDG Corporate Communications Audit to gain an edge over competitors.
透過DDG的「 企業溝通審查」，B2B企業可強化對外溝通效率，有效提升競爭力。
A Corporate Communications Audit is an investigation into the marketing communication efforts of a business-to-business (B2B) enterprise, including an assessment of the consistency of communications and the effectiveness of corporate messaging in broadcasting core competitive advantages.
The Corporate Communications Audit is conducted by means of a qualitative research methodology which combines both internal and external interviews, industry research, and competitor benchmarking. Insights from the audit help identify points of differentiated competitive advantage, and aid executive management in making strategic decisions which lead to improved sales and improved marketing effectiveness.
DDG has completed Corporate Communication Audits for more than 30 of Taiwan’s leading corporations, including Richtek, Epistar, eMemory, Digitimes, and Nova Design.
「 企業溝通審查」針對B2B市場溝通，檢驗企業的溝通是否一致、企業是否有效溝通其競爭力等。
本服務採用內、外部訪談、產業研究，競爭對手評估等質性研究，歸納出具獨佔性的競爭優勢，並提供企業未來在對外溝通策略的方向。審查發現的洞察，可為管理階層提供策略性思考，協助改善產品銷售與行銷效益。
DDG透過這項服務，成功協助立錡科技(Richtek)、晶元(Epistar)、力旺(eMemory)、電子時報(DIGITIMES)、浩漢設計等(Nova Design)30多家標竿企業，創造最佳化的市場溝通。