Identity Audit
Consumer and corporate brands wishing to advance the management of their identity can use a DDG Identity Audit to determine how changes in the implementation of identity can directly impact sales.
DDG的「品牌識別審查」能協助消費性品牌與企業品牌去判斷識別對銷售的直接影響，有效提升識別管理。
An Identity Audit is an investigation into how a brand is being presented and how effectively the identity is being managed.
The Identity Audit is conducted using qualitative research consisting of interviews, market observation and competitor benchmarking. Conclusions from the audit help identify areas that can be improved, aiding senior management in making targeted investments in identity that contribute directly to sales.
DDG has completed identity audits for Londee, Taiwan Beer, and Hwayoung, among others.
「 品牌識別審查」深入探討品牌識別的呈現方式與市場溝通的有效性，充分掌握品牌的視覺表現與使用情形。
透過一系列的質性研究，包括訪談、市場調查、 競爭標竿分析等，DDG為企業精確點出識別需改進的地方，並協助管理階層判斷哪些識別相關的投資，最能直接改善銷售情況。
DDG曾為龍笛(Londee)、台灣啤酒(Taiwan Beer)、華漾大飯店(Hwa-Young)等知名品牌，提供關鍵的識別審查，協助改善品牌形象。