Brand Messaging Development
Companies looking to stand out in a crowded marketplace can employ Brand Messaging Development to create a unique voice and help build preference in the mind of the consumer.
企業可採用 DDG的「品牌訊息」來達到市場區隔，以獨樹一格的訊息擄獲顧客的青睞。
Brand Messaging is the use of words and stories to define and differentiate one brand from another in a crowded marketplace. Put to best effect if combined with appropriate design, the correct messages can become powerful tools which resonate with the customer and increase their brand awareness and loyalty.
DDG has produced influential brand slogans and stories for more than one hundred clients over the past 16 years. This includes work for ASUS ("Inspiring Innovation, Persistent Perfection"), Delta ("The Power Behind Competitiveness"), Pintoo ("The Puzzlebilities Are Endless"), and Ozaki ("Dare To Be"), among many others.
透過文字敘事的張力，「品牌訊息」協助品牌在擁擠的市場發揮差異化的優勢。一個精準的訊息輔以適切的設計時，將有效引起顧客的共鳴，增進品牌忠誠度。
16年來，DDG為100個以上的品牌，創造出深植人心的標語與品牌故事，包括華碩(ASUS)的“Inspiring Innovation, Persistent Perfection”、台達(Delta Electronics)的“The Power Behind Competitiveness”、優利瑪資訊(Pintoo)的“The Puzzlebilities Are Endless”、以及大阪京(Ozaki)的“Dare To Be”等市場上膾炙人口的品牌標語。