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Brand Ideation
Companies needing a powerful core idea to drive the brand forward can use DDG’s Brand Ideation service to discover and define the best possible concept.
DDG的「品牌發想」 ，協助企業找出強而有力的核心概念，藉此激發品牌的市場穿透力，提升銷售表現。
Brand Ideation is the exploration and definition of ideas, associations and personality that serves to differentiate a product from similar products in the marketplace. A Brand Ideation project produces a coherent strategy for the new brand, as well as guidance for future brand development through brand platform and visual style.
Businesses that have hired DDG for Brand Ideation projects include JV Logic (Zogis), Reth (Alsace), Databank (RPX), and KWorld (Krator), among others.
「品牌發想」從創意與策略面去定義品牌的價值、聯想及性格，藉此達成市場區隔。這項服務針對新生的品牌量身擬定策略，並釐清品牌的核心精神，從中營造獨特的視覺風格，提供品牌形象的指南。
顯示卡品牌LV Logic (Zogis)、門窗品牌Alsace、三鈿實業(RPX)、廣盈多媒體(Krator)等眾多廠商都運用「品牌發想」來打造國際品牌形象。