Brand Strategy Definition
Corporations wishing to increase the market competitiveness of their brand(s) can use DDG Brand Strategy Definition to bring a more strategic approach to brand management, leading to improved profitability.
企業可利用DDG的「品牌策略」來提升市場競爭力，檢視品牌管理的策略面，幫助獲利攀升。
Brand Strategy is concerned with the method with which a company presents its products and services in the marketplace, and the subsequent effect on customer perceptions. Brand Strategy Definition is a process of defining key tenets - the positioning and architecture of products, services, and sub-brands - which lead to improved marketing and sales performance. Brand Strategy Definition provides a company with a blueprint for better brand management and gives employees strategic direction for new business development initiatives.
DDG has worked with over fifty Taiwan corporations on Brand Strategy Definition, including Alsace, GKB, Microlife, Pintoo, Tailift, and many more.
「品牌策略」在釐清產品或服務於市場上的定位、並且辨識消費者對產品、服務及子品牌的認知。本服務協助界定產品、服務與子品牌的定位與架構，針對行銷與銷售表現作出改善。「品牌策略」為企業勾勒出品牌管理的藍圖，賦予員工明確的方向。
DDG為門窗品牌Älsace、中美強(GKB)、百略(Microlife)、 優利瑪資訊(Pintoo)、台勵福(Tailift)等超過50家企業執行了這項服務，共同導出更有利市場開發的品牌策略。