Expertise

Journey to High Momentum

We’re on a mission to help every brand find its momentum and realize its full potential in the marketplace.

Successful brands don’t just stand still. They sprint forward with enough momentum to leap over every obstacle that comes their way. Momentum doesn’t appear overnight. It takes a journey – one  fueled by continuous investment in branding and marketing.

 

We empower brands to seize their chunk of the market with purpose-driven branding, from strategy, design, and communications to PR and marketing. Our goal is to ignite a fire within your brand and launch it in the right direction so that it continues to grow.

Unveil Greatness Within Your Brand

Transform

To compete in rapidly evolving marketplaces, brands must make critical changes to stay relevant. Sometimes, the best way forward is to refocus the whole brand. Strong brands are formed when the way they act, look, and speak matches up with their vision, values, and purpose. So, we begin by realigning the brand’s strategy and repositioning its business to provide a strong foundation and clear direction. We guide the brand through a transformation that bridges design and communications, creates momentum, and grows businesses. 

Activate

Brands need to actively promote themselves to make sure they reach their audiences. To help them do this, DDG provides insights and strategies that boost brands influence in the global market. We drive brand awareness with online and offline experiences and media promotions, from trade show exhibitions and concept stores to marketing materials and press releases. This helps brands to connect with their target audiences and creates opportunities for dialogue.

Optimize

For companies that have a strong foundation in place, we inject new life into their brand and help to make them more competitive. We assess the brand’s current situation, identify areas for improvement, and alter its digital and physical assets to bring them in line with the brand’s strategy. Through strategic updates and changes, we build upon the existing brand equity to make sure the brand stays fresh and engaging while remaining true to its essence.

How We Build Brands

Brand
Strategy

  • Brand Strategy and Positioning
  • Brand Consensus Workshop
  • Brand Platform: Core Purpose, Vision, Culture, Personality
  • Brand, Business, and Product Portfolio Framework
  • Employee Value Proposition
  • Customer Journey

Brand
Communication

  • Communication Strategy
  • Guidelines: Tone of Voice, Writing Style
  • Brand Slogan
  • Brand Message
  • Brand Story
  • Brand Video

Brand 

Identity

  • Creative Strategy
  • Visual Identity
  • Sonic Identity
  • Spatial Identity
  • Motion Identity
  • Brand Character IP (Intellectual Property)

Brand 

Experience

  • Packaging System Design
  • Website Planning and Design
  • Space Design
  • Indicator System Design
  • Employee Experience Design
  • Business Tool Design

Brand
Management

  • Brand Implementation Consultation
  • Brand Image Health Check
  • Brand Guidelines: Print, Space, Digital
  • Internal and Agent Education
  • Training
  • Brand Management System

Brand 

Marketing

  • Public Relations, and Marketing Strategy
  • Brand Launch Events
  • Brand Content Marketing
  • Exhibition Planning and Execution
  • Media Relations
  • LinkedIn Management and Planning

What They Say

  • 01 Ecologue

    “ At CHIMEI, we’re constantly driving ourselves forward. From our “A Day in CHIMEI” and K Show exhibition to our future marketing activities, we’re communicating internally and externally to cultivate pride in CHIMEI’s brand. With help from DDG, CHIMEI resonates with more people worldwide.”

    — Andrew Hsieh, Sustainable Material Solutions Division’s Director of CHIMEI

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  • 02 Pinkoi

    “This collaboration with DDG helped Pinkoi rationalize our brand attributes and refine our visual and written approach into a globally applicable brand management concept. This will help Pinkoi maintain a consistent brand image around the world, in line with our international development requirements.”

    — Tina Lo
    COO at Pinkoi

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  • 03 AUO

    “This branding project was more than just establishing a new external image, as we sought to define our corporate culture internally. By instilling this consistency throughout, we want all parties involved to realize the transformation we’ve undertaken and how we are not just a panel manufacturer, but rather an interface to a plethora of possibilities.”

    — Amy Ku, Chief Sustainability Officer of AUO

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